KnowledgeConnect™ Success Story

Brand Innovation
Consumer Goods – Innovation Pipeline

beverages

Challenge

Create an inspiring category innovation plan for a large, ready to drink beverage brand. Tap current knowledge, explore new opportunities, gain inspiration from consumers and explore execution throughout a variety of retail formats.

Process

Ah Ha! facilitated a large multi-functional team using the KnowledgeConnect™ approach. The process included interactive knowledge sharing along with consumer and retail off-site excursions for the team to gather new insights and inspiration. Following the excursions and with fresh insights in hand, Ah Ha! facilitated the team to create new product ideas, marketing programs and communication ideas designed to resonate with targeted consumer segments.

Results

Key multi-functional partners consolidated, prioritized, and aligned to over 100 new ideas – providing the brand an inspiring 3-5 year marketing innovation roadmap that detailed new product, new promotion and retail channel plans. The core team presented the plan to and gained approval from senior management within 2 weeks of the KnowledgeConnect™ session.

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