KnowledgeConnect™ Success Story

Packaging Innovation
OTC Packaging Development

packaging

Challenge

Rapid Consumer testing and iteration of design prototypes for revolutionary ‘away from home’ packages.

Process

KnowledgeConnect™ workshops with key consumer segments to understand current needs, usage scenarios and desired wishes for OTC packaging. The client revealed package prototypes to consumers who then provided reactions and ideas for improvements to the current designs.

Following the initial session, the team gathered to digest the new input and to rapidly augment the concepts based on fresh consumer input. To complete the process, a second workshop was help to gather consumer reactions to the revised concepts and prototypes.

Results

Based on the consumer input, the team developed revised concepts and created a more targeted and more powerful strategy that resulted in a successful launch of the new product.

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