KnowledgeConnect™ Success Story

Restaurant Innovation
Casual Dining Menu Innovation

dining

Challenge

Develop an ABUNDANT list of meal platforms and menu items for a nationwide casual dining chain.

Process

A 2-day KnowledgeConnect™, fueled by a multi-functional client team plus food savvy consumers and food professionals to help stretch the team’s thinking. The session was designed to combine marketing talent and technical product expertise to develop exciting, new menu areas for further development.

We incorporated a variety of diverging activities along with off-site meal excursions to increase the number and quality of the ideas. Over 100 viable menu ideas were generated , ranked and sorted into relevant groups for further development and testing.

Results

10 fully formed new menu platforms – including full illustrations. The platforms included sensory, culinary, execution and financial considerations. Of the ten ideas tested, three menus were successfully introduced for national and seasonal execution.

Back to Success Stories