LearningConnect® Success Story

Consumer Understanding
Consumer Products – Baby Care

baby-care

Challenge

Elevate the consumer perspective into a design team’s planning by understanding the key competitive user…as input to future product design and communication efforts.

Process

LearningConnect® Workshops, In Home Visits & Retail Shop Alongs with Moms to better understand the joys and challenges of being a mom with young children and how diapering habits have changed over time.

Results

An entire new platform of design and communication ideas to better match the desired consumer experience. Specific ideas included new technical improvements and tightly focused promotional marketing efforts to target a very specific consumer segment.

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