LearningConnect® Success Story

Messaging and Marketing Programs
Health Care

health-care

Challenge

Identify potential messages, programs and tactics to support the launch of a new form and formula of a prescription medication.

Process

LearningConnect® interactive workshops with the client team and Mental Health treatment teams (Psych, RN’s, Social Workers, etc.). Treatment teams (representing different segments) were seated at separate tables for face to face, heart to heart conversations about the challenges, opportunities and desires of treating mental health patients.

Results

A fresh new direction for marketing and communication programs including: compelling insights within treatment teams, higher order motivations, relevant language and visual elements. The team also found additional success via a previously untapped area – tailoring program elements to specific treatment team members to yield a more effective recall and compliance.

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